Fabletics Announces Its First-Ever Collaboration with Demi Lovato

by Paige Reddinger

Fabletics, the athletic/athlesiure line that was co-founded by Kate Hudson in 2013, has announced its first-ever collaboration with Demi Lovato called Demi Lovato for Fabletics. The new limited-edition capsule collection will be focused on female empowerment and body positivity—both messages the singer, song writer, and actress has taken to heart in recent years.

“When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age,” said Kate Hudson in a statement.  “I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength. She naturally came to mind as I was thinking about creating our first collaboration for Fabletics.Demi embodies so many elements of the Fabletics brand in such a unique way; she’s a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics.” 

The line will support Fabletic’s ongoing partnership with the United Nations Foundation’s Girl Up Campaign, where the mission is to empower girls to become a force for change. Fabletics plans to further it’s efforts to raise funds and awareness for some of the world’s marginalized adolescent girls through the new collaboration to ensure that they are educated, happy, healthy, and sad in addition to growing them to be become leaders in their own communities. The collaboration will contribute to SchoolCycle, one of Girl Up’s initiatives, that works with the United Nations Population Fund to give girls bikes along with spare parts training so they can travel quickly and safely to and from school.

“When I was approached by Kate to do a collaboration for Fabletics, I couldn’t have been more excited,” said Lovato in a statement. “I am thrilled to lend my voice to such a powerful brand and organization, both of which represent many of the values I stand for – particularly the importance of empowering girls.  Being involved in the creative design process while being able to have a daily impact on young girls’ lives around the world is so rewarding to me, making this initiative very dear to my heart.”

The new collection will launch in limited-edition in mid-May with tops and leggings followed by a full performance collection in August that will include bras, layering pieces, jackets, and more. The collection will be available online and in 21 Fabletics stores nationwide.


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