Chanel has settled on a date to present their cruise collection: May 3.
According to a report from Women’s Wear Daily, the resort collection will be staged at Paris’ storied Grand Palais, the long-favored venue by Karl Lagerfeld. Just last month, Chanel announced it was reaffirming its commitment to the venue by signing on as the exclusive private sponsor of the historic space’s upcoming renovation. The luxury brand plans to pledge over 25 million euros (approximately $30 million USD) toward the massively-scaled refurbishing. The French goverment is also chipping in to the facelift, which will end up costing $613 million in total over four years. The renovationg will start in 2020 and is planned to finish right in time for the Paris Olympics in 2024. The Grand Palais will be hosting the fencing and Taekwondo events. There is no word yet where Karl Lagerfeld plans to present his various collections during the four year renovation period.
France is proving to be a popular choice among designers for this year’s cruise shows. Louis Vuitton will present its resort collection in the south of France on May 28, though the exact location has yet to be disclosed. Gucci will also be showing in the south of France, in the city of Arles on May 30.
The Grand Palais has hosted many of Lagerfeld’s most exquisite and over-the-top set designs. Just last week, his fall 2018 collection was set in a wintry forest with bramble and dried leaves crunch underneath the models feet. Other memorable tableaus include a fully functioning supermarket mise en scène complete with fresh produce and shopping carts; a starkly clean airport terminal and a rocket launch pad, during which an actual rocket launch was demonstrated.
— @Booth (@Booth) March 7, 2017
One of the main objectives of the Grand Palasis renovation will be to remove several internal walls and as a result, almost double the capacity to 11,000 people. Fingers crossed that this translates into more Chanel show invites!
Subscribe to our newsletter and follow us on Facebook to stay up to date on all the latest fashion news and juicy industry gossip.
Follow Taylor Harris on Instagram.