Even Céline is getting Millenial-friendly.
On Tuesday, the brand debuted on the LVMH-backed e-commerce platform 24 Sèvres, the first e-retailer to ever carry the brand. Céline has been dipping its toe into e-comm recently, launching its own site in December — though, only shoppers in France could actually purchase anything, meaning before December, Céline customers had to buy all their merchandise IRL in brick and mortar stores.
The launch is part of a larger shift ushered in by the departure of the brand’s former creative director Phoebe Philo. Philo notoriously eschewed the internet and all social media. She announced her exit in December with many viewing her last collection for the brand as the end of an era. Hedi Slimane took the reins as creative director on February 1, assuming control of all aspects of the collections and the overall brand image including advertising campaigns and store design. What other shifts the brand will see under Slimane’s stewardship remain to be seen. Slimane’s first collection for Céline, spring 2019, will be unveiled in October during Paris Fashion Week.
24 Sèvres rolled out the welcome wagon for Céline, splashing the brand’s signage all over its landing page as well as some gorgeous exclusive merch. To coincide with the launch, 24 Sèvres scooped up five Céline exclusives: a merino wool v-neck, an asymmetrical pleated skirt, a cloud blue heeled loafer, a burgundy tote, and a pair of silver hoops.
Céline will fit nicely into the stable of designers sold on 24 Sèvres. The e-tailer, which launched in June 2017 as the e-commerce arm of famed French department store Bon Marché, counts Balenciaga, Givenchy, Dolce & Gabbana, Gucci, Alexander McQueen, Balmain Chloe, and Dior amongst its offerings.