Bonobos Taps Coach’s Francine Della Badia As CEO

by Dena Silver

Andy Dunn founded Bonobos in 2007 as a destination for men to find the perfect pair of pants, and since then he’s served as the brand’s CEO. But as the brand is grows, there are leadership changes on deck: Today Dunn announced that he will be transitioning into an executive chairman role, while Francine Della Badia will be stepping in as CEO, effective June 1st. Before joining Bonobos, Della Badia spent 16 years at Coach, but she left her role as president for North American retail this past February. She’s also held titles at Victoria’s Secret, J. Crew, and Gap Inc., and runs Fashion CampNYC, a program that offers teens their first taste of working in the industry.

So what does this mean for the burgeoning company that has sold over a million pairs of chinos? Dunn will continue on as the face of all three brands under the Bonobos umbrella, including AYR and Maide, while Della Badia will take over the day-to-day tasks. “For the past eight years I’ve been serving dual roles as CEO and Chairman. As the company scales rapidly, it became increasingly clear that these jobs need dedicated attention. By being focused on Chairman and hiring a great CEO with complementary experience, we can lead this remarkable team into the next era,” Dunn explained in a release. Plus, the brand will be opening their first flagship destination in New York. Located in Flatiron, this two-story boutique will be one of their Guideshops, where customers can try on garments, but have to place their orders via the online portal.

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