You’ve heard of magazines with digital components that lead you to new discoveries online, or digital features that direct you back to their hard copy iterations. Jefferson Hack‘s AnOther magazine has merged the two by creating a hard-copy magazine with a moving cover and audio. The magazine was done in a collaboration with PCH, a company that works on product design and engineering, as well as cover girl Rihanna, and Alexander McQueen. “I wanted to bring the McQueen past, present, and future together in one spectacular moment to celebrate his career and the future of the brand,” said Hack. “Rihanna is wearing bespoke McQueen inside this groundbreaking issue. In collaboration with PCH and McQueen, we have made fashion history. Lee was all about innovation in fashion. This collaboration shows dedication and passion for technical and creative risk-taking.”
The cover features an HD display video of Rihanna performing in Alexander McQueen, styled by Katy England, and filmed by Inez and Vinoodh. The video is accompanied by “The Sound of McQueen”, an album created by John Gosling, who has been creating music for Alexander McQueen since the ’90s. Headphones can be plugged into the cover for the audio visual experience. This morning in Paris, Hack held an event at Colette to celebrate the debut of the magazine, which brought out fashion VIPs like Suzy Menkes, Vanessa Friedman, Alexandre de Betak, Sofia Sanchez Barrenechea, and Vogue‘s Mark Holgate and Virginia Smith, to name a few. The 440-page magazine will be limited to 1,000 copies. Starting today, it will be sold on Colette, Selfridges, and Yoox.com.