Acne Studios has launched a new denim collection called Blå Konst (translation: “blue art”), spearheaded by its creative director and founder Jonny Johansson. The line will consist of six styles of jeans for women and men, including a baggy fit, a straight fit, and a skinny fit along with reimagined denim jackets, like the slender fit with chest pocket flaps, denim shorts, and skirts. For the first seasonal collection, Johansson looked at concepts of the Swedish outdoors and the functionality of the artist’s uniform. “We have taken this step because I wanted to create a free space for us, running parallel to our regular collections. This is what Acne Studios Blå Konst will be. Our denim will be like a study, always evolving and moving forward,” said Johansson in a statement. “I love to bring a basic and universal staple wear from underdog position to an artistic level. I see the wearer as an artist, as she patiently crafts her own garment into something distinct. I also spend so much time in the Swedish countryside, and love the clarity of what you wear then.” Acne Studios Blå Konst will launch in all Acne Studios stores and on acnestudios.com starting April 6.
