Wilhelmina and LA menswear brand Hiro Clark have collaborated on a series of summer cotton T-shirts. Popular for embodying a laid-back LA aesthetic, Hiro Clark injects its signature style into the tees, while Wilhelmina crafted industry-centric phrases like “Unsigned,” “Looks Can Kill,” and “Big Break (Model Casting, Please Knock).” And who better to star in the campaign than a svelte trio of Wilhelmina mods? Maverick McConnell (that name!), Rayana Ragan, and Dex show off the three graphic styles in black and white shots by John Arsenault.
“Wilhelmina is always looking for new and creative ways to amplify the brand through unique partnerships so the opportunity to merge relaxed fashion with modeling was the golden ticket for a fun summer time collaboration,” said Wilhelmina CEO Bill Wackermann in a statement.
Each limited-edition tee is $128 and comes with a branded pocket comb. The Beautiful People // Wilhelmina x Hiro Clark is available at HiroClark.com and select Equinox locations (Greenwich Village, SoHo and West Hollywood) beginning June 23.