Publicists are coming up with more and more clever ways to attract editors to press previews. A British PR firm is offering editors complimentary rickshaw rides to cart you to and from the office, Factory PR is wooing us in with a free class at SoulCycle, and United Nude sent us back to the office in this (pictured) ’80s graffitied stretch limo they shipped from Florida. (It was a very Liberace moment!) But who can beat C.Wonder, who parked their massive bus with the latest collection of apparel, accessories, and home decor right outside our office. Hello, there! And we weren’t the only ones. This week the always inventive brand spent three whole days parked outside the Time Inc., Hearst, and Condé Nast buildings welcoming editors who had to walk mere steps to see what they have up their sleeves for Fall. Convenience is always in fashion.
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