Mini Mani Moo® Beauty is shaking up the beauty world with their expansion into full luxury skincare for women and men. Co-founders Andreina Landis and Mark Landis have revolutionized the industry with their scientifically proven, affordable, and cruelty-free skincare products. The brand started as a nail sensation in 2014 and has now become a household name in thousands of retail stores worldwide, including Sally Beauty, Nordstrom, and HSN. With over 350 products in their line, Mini Mani Moo® Beauty is answering the call for those seeking clean and ethical beauty options. Mini Mani Moo® Beauty invites you to explore the future of luxury skincare.
Mini Mani Moo® Beauty is a cutting-edge brand that is capturing the hearts and wallets of beauty lovers all over the world. Co-founded by Andreina Landis and Mark Landis, this brand has been on a steady rise, captivating the beauty industry with its unique offerings. From its initial foray into the market as a breakthrough nail product in 2014, Mini Mani Moo® Beauty has now launched a luxurious and clean skincare line that caters to both women and men. Ms. Moo™ caters to the discerning woman, while Toro Cosmeceuticals™ is specifically designed for the modern man. This exciting expansion is just the latest in a long line of accomplishments for Mini Mani Moo® Beauty.
As the CEO and co-founder of Mini Mani Moo® Beauty, Andreina shares the brand’s vision for their new skincare line, “We wanted to create scientifically-proven luxury, affordable skincare products that are vegan and free of parabens, sulfates, and animal cruelty. We minimize plastic, opting instead for our heavy stylish glass bottles. It’s also our first venture into products for men.”
With its products sold in thousands of retail stores worldwide and many smaller stores and salons across the U.S., Mini Mani Moo® Beauty has proven its place as one of the few young, Latin, female-owned international beauty brands. The company has also successfully managed to secure its trademark all over its biggest selling markets, including the US, the UK, Canada, the EU, Australia, and Mexico, and has recently received its trademark for Japan.
The brand’s ability to manage working capital, inventory control and logistics on a global scale is key to its success. This is a daily concern that the company stays on top of to make smart strategic decisions.
As the COO and co-Founder of Mini Mani Moo® Beauty, Mark Landis attributes the brand’s success to its innovative approach. “We disrupt things and shake up the industry. We use technology to help fuel our rapid global growth and operate as a successful smaller company. Thousands of people all over the world use our products and post videos about them, resulting in over 600 million video views worldwide,” says Mark. With this approach, Mini Mani Moo® Beauty has become one of the most sought-after beauty brands, with thousands of customers across the world.
When asked about their aspirations for the future, the co-founders shared their plans to continue growing the brand’s product line, which currently boasts over 350 products, and expanding into the rest of the world. Dubai and the rest of Southeast Asia are still on their list, as is Tokyo, where they believe the colorful imagery of their brand will resonate well with consumers.
Mini Mani Moo® Beauty is causing a stir in the beauty industry with its successful expansion into full luxury beauty for women and men. With its dedication to scientifically validated, budget-friendly, and environmentally conscious skincare products that are also vegan, Mini Mani Moo® has become a widely recognized name in the retail beauty world. Despite the difficulties posed by rapid global growth, the brand’s founders, Andreina and Mark Landis, have remained steadfast in their commitment to quality and sustainability. If you’re searching for a brand that is disrupting the beauty industry and making a positive impact, look no further than Mini Mani Moo® Beauty.
Presented by: Tom White