Chic Report

Michael Kors Celebrates His New Shanghai Store

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Michael Kors isn’t celebrating the opening of his new flagship store in Shanghai quietly. He staged a runway show on Friday in China and brought some of his fave gal pals along with him to celebrate The Michael Kors Jet Set Experience. Karmen Pedaru, Isabeli Fontana, Freida Pinto, Hilary Swank, Camilla Belle, and Rosie Huntington-Whiteley joined the designer at an event at the Hongqiao Airport to celebrate bringing the brand to a new audience. “I’m excited to be here in Shanghai, because as a designer, you like a market where people are looking for the next big thing, for the newest thing,” Kors tells The Daily. “And I think that the consumers in China are doing just that. Our brand has that appeal—that newness—and we have something for everybody. Our Kerry Centre store carries it all, from flip-flops to a super luxe exotic handbag. The Michael Kors Jet Set Experience was our way to celebrate our new flagship and to educate our Chinese fans about this idea of jet set that is very much the core of the Michael Kors brand.” Today the brand releases an APP that allows users to experience the event in 360 degrees on their smartphones. You can get more information HERE.

Eddie Roche

Eddie Roche is the Deputy Editor of The Daily Front Row/Daily Summer/Daily Hollywood

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