Label Launch Alert: Pam & Gela's SoCal Take On Spring

by The Daily Front Row

You might know them from their Juicy Couture heyday or their second stylish endeavor, Skaist Taylor, but Pamela Skaist-Levy and Gela Nash-Taylor have a whole new adventure in the works. These West Coast babes are putting their glamorous spin on casual wear with the label Pam & Gela, with a debut Spring collection. Take note: there will be no terrycloth jumpsuits! Before they make an NYC appearance at Bloomingdale’s 59th Street at 6 p.m. tonight, we caught up with the besties to see what they’ve got up their sleeves…

Tell us about this new collection and the new label! Who’s the muse?
Pamela Skaist-Levy:
The collection focuses on the SoCal aesthetic with the native sense of ease and casual chic with an air of sophistication. Who doesn’t want to look kick-ass and also be totally comfortable? Casual luxury is infiltrating the fashion world.

Why did you decide to rename the brand Pam & Gela? 
Gela Nash-Taylor:
The collection is autobiographical, so Pam & Gela was the vibe.

How can New Yorkers crib a Cali style sensibility?
PSL:
True style comes from being comfortable in your clothes; just wear what makes you feel good.

Could you see Pam & Gela turning into a lifestyle brand down the line?
PSL: That’s the goal! We’re working on a website, and accessories are in the near future.

What are your best tricks for shopping with your BFF? 
GNT:
Have fun and buy things you can share!

PLUS! Bloomingdale’s OVP of Fashion Direction, Women’s Ready-to-Wear, Brooke Jaffe, weighs in…
What’s your favorite part of the collection?
You can really see Pam and Gela’s personalities and love of life represented in their clever and whimsical designs. They make clothing you want to wear after work and on the weekends to look cute and be comfortable. 

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