Gant Rugger Gives Womenswear A Try

by The Daily Front Row

Ladies, it’s time to stop stealing from the boys, because Gant Rugger is finally launching their first women’s collection for Fall 2014. It all started with the hashtag #GirlsInGantRugger. “The Gant Rugger woman has always been part of the creative process while working on the men’s collection, so she has definitely been on the top of our minds for a while,” explained Fifi Hallstensson, head of design, in a statement. The Rugger offshoot was founded in 1973 to compliment the classic Gant label; it was relaunched (and reinvented in the process) circa 2010. The new offering for femmes consists of an abbreviated collection of 16 staple pieces, from a classic trench to an impeccable suit. Now let’s just hope the boys don’t start stealing from the girls…

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