Ladies, itâ€™s time to stop stealing from the boys, because Gant Rugger is finally launching their first womenâ€™s collection for Fall 2014. It all started with the hashtag #GirlsInGantRugger. â€œThe Gant Rugger woman has always been part of the creative process while working on the menâ€™s collection, so she has definitely been on the top of our minds for a while,â€ explained Fifi Hallstensson, head of design, in a statement.
It’s no secret that the ladies love Gant Rugger. The brand picked this up when they opened their Bleecker Street shop and girls were buying out all of their small and x-small shirts to get the “boyfriend” look. They created a hashtag #girlsingantrugger encouraging their female fans to use the tag when posting pictures of themselves online wearing Gant.