What: A classic wristwatch with an eggshell white face, Japanese quartz movement, and an adjustable silver mesh strap.
Who: Daniel Wellington was founded in 2011 by Swedish entrepreneur Filip Tysander after a chance encounter with a well-dressed Englishman named… you guessed it: Daniel Wellington! Since then, the brand has sold millions of watches, thanks in part to their tech-savvy and social-forward marketing campaigns, 4 million Instagram followers, and a roster of influencer-collaborators that would make any brand green with envy.
Why: Not only is this little watch totally cute, you can also easily change the band to suit your mood and look.
Where: Available in-store and at danielwellington.com.
How (much): $159