Covet Fashion, the fashion gaming app, is partnering with Mary Alice Stephenson’s social initiative Glam4Good. The app’s 2.5 million users can nominate themselves (or someone they know) for a chance to have their story featured on Glam4Good’s app and social media channels. Three winners will receive a trip to NYC where they’ll get a personal styling session with Stephenson, using pieces from Covet Fashion’s brands, like Nicole Miller, Zimmermann, and Rebecca Minkoff. Covet Fashion will donate 10 cents to the charity each time the #Covet4Good hashtag is used on social media. Download the Covet Fashion app to enter—the contest begins today and runs through December.
“This is a groundbreaking social impact initiative for both the gaming and fashion industries,” Stephenson told us. “This #Covet4Good initiative will empower the Covet community of fashion lovers to look at style, the very thing they are passionate about, as a way to make a difference in people’s lives. The in-app experience and hashtag generated will inspire millions of Covet stylists to help raise money for the Glam4Good Foundation and support our mission to use fashion and beauty to honor courage, empower self-esteem, ignite joy, and dress people in need.”
Stephenson, stylist and former Harper’s Bazaar fashion editor, launched Glam4Good with the idea of creating social change through style. In the past, her organization has partnered with other nonprofits, fashion and beauty brands, and media to give makeovers and promote positive change and self-esteem.