Confidential to Bernard Arnault: Why Not Install Marc Jacobs at Dior?

by Ashley Baker
Another week, another round of frenzied speculation surrounding the still-vacant artistic director seat at Dior. So is it Jonathan Saunders? Well, the great Scot did leave his eponymous label in December for “personal reasons,” so he likely has time to take on a big project, but this particular choice is intriguing to the fashion community, if only because Saunders doesn’t have the market-tested accessory experience that LVMH chief Bernard Arnault is surely looking for. (But maybe Arnault has seen something we haven’t?) Talks with Sarah Burton, who was allegedly fingered for the Dior job in January, are said to have fizzled, and given her wildly successful collections for McQueen, a move from London is not exactly imminent.
Here’s an idea: why not Marc Jacobs? He left LVMH’s crown jewel, Louis Vuitton, in 2013 after a spectacular tenure in order to prepare for his own brand’s IPO, but given the shuttering of Marc by Marc Jacobs, the newly-streamlined business may provide Jacobs with a bit of room in his schedule to flex his creative muscles in a new way. Imagine what the man who gave us the Murakami bags could do with the Lady Dior? The Dior job might appeal to him based on its iconic ready-to-wear heritage—when he arrived at Vuitton in 1997, it was only an accessories brand. Bonus points: Jacobs is a very well-known quantity to LVMH, and undisputedly one of the industry’s brightest stars. A Daily can dream!

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