Calvin Wants You To Show Yours

Calvin Klein Underwear has launched an initiative to capitalize on the selfie phenomenon with their new “show yours. #mycalvins” timed for the in-store arrival of their latest men’s offering, Calvin Klein Dual Tone. Miranda Kerr and musician Trey Songz were the first to use the #mycalvins yesterday online with Liu Wen, Garrett Neff, Poppy Delevingne, Matt Terry, and Fergie, a few of the names who’ll be showing theirs on Facebook, Twitter and Instagram in the near future. Check out the trending tweets and ‘grams on #mycalvins to see it all unfold.