Details is fearless with their September issue and didn’t go the obvious celeb route, but instead opted for REAL MODELS for their fashion issue. (Someone get the smelling salts!) Tyson Ballou (A Cinema Society regular) and Emily DiDonato get the cover honors as Details adds a whopping 40 fashion pages to its annual edit mix. The increase bulks the fashion coverage up to 45 percent of the book’s total editorial. September also bring international distribution to the title in key European markets, including London, Paris, and Milan. There’s a lot to celebrate at Details HQ at 4 Times Square, with their September issue up 6 percent in ads.