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Vanessa Paradis has been named the face of H&M’s upcoming line “Conscious” that hits stores and the WWW on March 25th. The entire men’s and women’s collection is made from sustainable materials such as organic cotton, recycled polyester, and Tencel. The new line is part of their commitment to an environmentally friendly future. H&M is also launching a “Conscious” garment collection initiative. Customers can bring in any unwanted garments from any label to select stores, and in return receive an H&M voucher, for a maximum of two bags per customer per day. Who can argue with that?
