Social media often feels like nothing more than a highlight reel. Carefully curated posts create a polished—but often unattainable—ideal. For some, it lacks authenticity. For others, there’s a dearth of genuine connection. Isabelle Clarke is a lawyer turned influencer and entrepreneur who is proving social media can be much more than a series of cold, meaningless interactions.
Through her initiatives like Sunflower Avenue, a self-care and fashion brand, and @sunflowerbbys, Isabelle prioritizes community, authenticity, and well-being. Her goal? To build a digital space where connection matters more than clicks. “My goal has always been to make people feel seen and supported,” Isabelle insists. Her brands are a reflection of that mission: they blend fashion with self-care and mental health awareness to create something truly unique—and timely.
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Sunflower Avenue: Where Comfort Meets Empowerment
Sunflower Avenue was born out of Isabelle’s struggles with health issues and mental health. She shares how it’s more than a fashion label—it’s a comfort brand with a purpose: “I wanted to create something tangible—something people could wear, feel good in, and that reminded them to see beauty even in hard times.”
The brand’s mantra, “no rain, no flowers,” reveals how Isabelle weaves optimism into every piece. Each product encourages self-expression and reminds customers that obstacles often lead to growth. Isabelle knows that of which she speaks: she has battled—and overcome—a struggle with endometriosis and the mental strain of navigating a hyper-competitive influence industry.
@Sunflowerbbys: Building a Safe Haven
Before launching Sunflower Avenue, Isabelle created @sunflowerbbys. The private Instagram community for women became a safe space for open conversations about mental health, relationships, and personal growth. Isabelle’s motivation? “I needed something more rewarding than the traditional social media model,” she explains.
The community quickly grew into a support network. Members formed friendships, shared experiences, and even organized picnics and other events. One follower took her admiration to the next level: she got a tattoo of “Sunflowerbbys” in Isabelle’s handwriting, reflecting the deep connection Isabelle has cultivated with her audience.
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From Social Media to Global Impact
Isabelle’s transition from influencer to entrepreneur didn’t come without challenges. Launching Sunflower Avenue as a solo venture required overcoming several hurdles, including missed deadlines and the pressure that comes from creating a brand that balances business success with personal authenticity. Isabelle confirms, “It’s not easy, but I’m proud of what we’ve built and excited for what’s next.”
Her efforts extend beyond fashion. Isabelle’s work with @sunflowerbbys continues to inspire women to seek help and prioritize mental health. She uses her platforms to advocate for self-care. Her approach? She shares her struggles with anxiety, burnout, and health issues to remind her followers they’re not alone.
The Future of Sunflower Avenue
Isabelle envisions Sunflower Avenue growing into a global comfort brand. She wants to create a broader product range and collaborations that blend beauty, fashion, and
self-care. “I want to show the world what we have in store and take it to new heights,” she explains.
And as Isabelle continues to expand her brand, she remains focused on her mission of connection and empowerment: “Social media doesn’t have to be superficial. It can be a space for comfort, inspiration, and meaningful interactions.” Through Sunflower Avenue and @sunflowerbbys, Isabelle Clarke proves that building a brand with heart can also help grow a close-knit community that stands the test of time.
Presented by: APG
