LaForce Is Now Representing Carl’s Jr. and Hardee’s

by Charles Manning

New York PR powerhouse LaForce is adding some new clients to their illustrious roster. CKE Restaurant holdings, parent company of fast food joints (or, as the press release refers to them, “quick service restaurant brands”) Carl’s Jr. and Hardee’s, will join the likes of Swarovski, Veuve Clicquot, John Hardy jewelry, and Omega watches.

According to a press release from LaForce, the company will “conceive and produce all consumer media-facing communications strategies for both Carl’s Jr. and Hardee’s, including brand storytelling, new menu items and location openings for both brands.” They will also spearhead corporate communication programs comprising of executive and leadership strategies, media relations, and CSR.

“We are thrilled to start this journey with the CKE team,” said James LaForce in the release. “These are brands that will draw on many of our skills and expertise. We’ll leverage our understanding of the quick service restaurant category, combined with our proficiency in keeping famous American brand names front and center in pop culture, business and national news, reinforcing messages of quality, innovation and service at Carl’s Jr. and Hardee’s.”

While some might find the pairing of LaForce and CKE surprising, it’s actually the strangeness of the partnership that seems to have attracted CKE in the first place. “What’s unique about LaForce is their strength in media relations and their ability to transition from luxury brand to entertainment property to quick service restaurants. They add tremendous value from one to the other,” said Blake Simpson, CKE’s vice president of public affairs and communications. “We felt an immediate culture fit with everyone we met at the firm.”

Apparently the feeling was mutual, as LaForce indicated that Carl’s Jr. deliveries, via Uber Eats, are now a nearly daily occurrence at their offices. “We’ve won both ways,” he concluded.

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