Glamour, Beauty, and Italianissimo! Love all things Italian? On May 13, 14, and 15 you are invited to experience and celebrate Italy’s most iconic fashion, design, beauty, food & wine, and travel & wellness. This extravagant yearly event is made possible by the Italian Trade Commission (ITA), at its elegant townhouse on 67 th Street just off Madison Avenue.
The historic townhouse will be transformed into a furnished and decorated Italian home that reflects the rhythm and warmth of Italian living. You will move from a welcoming entranceway to a refined living room to an aromatic kitchen. Your house tour will also include a peaceful bedroom and blooming garden terrace. Lush floral designs willmconnect each beautiful space that resonates with Italy’s deep ties to beauty, hospitality, and nature.
This luxe event is curated by Gilda Bojardi, editor in chief of INTERNI, the interiors and contemporary design magazine, and Paola Navone, the noted architect and product designer at Studio OTTO. More than a showcase, Italy on Madison illuminates what makes Italian design, craftsmanship, and lifestyle so enduring and relevant. More and 70 Italian brands ― from established icons to emerging talent ― will promote cross-industry collaboration and a unified vision of Italian excellence throughout this enchanting and vibrant country.
Erica Di Giovancarlo, Commissioner Director of the Italian Trade Commission in the United States, wants the public “to experience the spirit of Made in Italy in a deeply personal and sensory way.”Immersive activities planned over the three days include A Taste of the Italian Morning • Fragrance Master Class • Fashion Runway • Fashion Photoshoot • Facial Yoga and Skincare• Eyewear • Travel • Hairstyling • Chef Demos • Wine Tasting • Conference on the Future Italian Design and Sustainability. Please check complete schedule for times of different events and RSVP for some on our website as listed below.
Italian products will be on display and gift bags will be available while they last. For the full list of Italian brands participating and the full program, please visit: italyonmadison.nyc. Follow Instagram
@extraitastyle.
The Italian Trade Commission is the governmental agency that supports business development of Italian companies abroad and promotes foreign investment in Italy. ITA operates through a worldwide network of 79 offices in 65 countries.
Presented by: APG
