On October 9, Bumble rolled out a new campaign featuring a diverse array of users from the New York area, including a number of fashion and media insiders like Snapchat’s Selby Drummond, VFiles’ Julie Anne Quay, and Esquire’s John Wattiker, who use the platform for everything from dating to professional networking. The #FindThemOnBumble campaign was also produced by an all female crew — photographed by Ali Mitton and styled by Karla Welch, with Welch designing a t-shirt especially for the shoot.
“We have the most vibrant community of users in the world, and we wanted to do something special to celebrate their authentic and inspiring stories,” said Bumble founder and CEO, Whitney Wolfe Herd. “This collection of personal and vulnerable vignettes from real users captures the very essence of what Bumble is all about: honoring those that share our mission and values of kindness, accountability, empowerment, and equality.”
The billboards and other outdoor installations that make up the campaign have been hyper-localized and strategically placed in the neighborhoods in which the subjects live, work and play, so if you see someone you’re interested in while you’re out getting your morning coffee, there’s nothing to stop you from pulling up the app, finding them, and making a connection there and then.
Check out a behind-the-scenes video of the campaign below and keep an eye out for the billboards and posters when you’re walking around the city.