The Daily Front Row

Hanging with everyone from the Facebook dynamo beyond that Lean In phenom to boss Joanna Coles’ pooch, plus music recs for days? Yep, just another week avec Cosmo’s Sergio Kletnoy! Monday
Even if you tried really hard, you couldn’t escape Sheryl Sandberg in the last few weeks! She’s literally everywhere, running neck and neck with the Pope for the insane amount of media coverage

Look out, Ronald! We couldn’t simply put this juicy and fascinating news in Daily Media: powerhouse Alison Brod Public Relations has announced their representation of Burger King. In an effort to reach a female audience, the fast food chain has hired the lifestyle agency to bring in the ladies, replacing Coyne PR. What should we expect?

Sunday is St. Patrick’s Day and once again our favorite Irishman Patrick McMullan is hosting his 364th annual Saint Patrick’s Day Extravaganza! This year McMullan is holding the event at XL Nightclub from 9 p.m. till the top of the morning. DJ Lady ‘Oh Bunny will be spinning and Irish dancers are expected! Complimentary Stoli Shamrock martinis will be served from 9-11 p.m. Admission?

After miraculously attending every fashion show in September, we knew Ryan Lochte was destined for greatness. The front row friend will soon milk those Olympic wins with his own E! reality show, What Would Ryan Lochte Do? following his wacky adventures. Looks like a win/win premise because you can watch to A) Mock him for being a massive tool or B) Fall for that dimwitted charm and abs.

Rapidly expanding luxury e-tailer Net-A-Porter is branching out by adding beauty to their repertoire. The site had been toying with beauty editorially with content in The Edit, but not until now will shoppers be able to purchase what’s featured. Under a new channel on the site, called The Quintessential Edit, brands like Aesop, Joya Ames Soeurs, Le Métier de Beauté, Natura Bissé and Chantecaille will be sold on the site starting March 20th.

Joanna Coles has poached Shopbop.com’s head stylist Aya Kanai to fill the Cosmopolitan fashion director seat. The gig has been vacant since last month when Michelle McCool stepped down after 10 years in the role amid staff shuffles to pursue fashion consulting opportunities. Previously, Kanai held positions as senior fashion editor at Teen Vogue and fashion director at NYLON. She’s also worked as a freelance fashion stylist and creative consultant since 2009 for brands like Cole Haan, Target, Microsoft, Victoria’s Secret, Bloomingdale’s, and Macy’s as well as editorial clients like Teen Vogue, Lula, Foam, The Block, Tank, and Dossier.

Now that she’s officially a New York girl, Katie Holmes is making sure she heads to all the right events looking fab. Last night Suri picked out a sexy black Dolce & Gabbana dress for mommy to wear to The New York Observer’s 25th anniversary party at The Four Season Restaurant. The world’s youngest stylist scores again!

Now this is cool…Marchon Eyewear partnered with Vogue Italia for a whopping 15-page spread of models wearing eyewear from all Marchon’s brands in a water filled tank. Douglas Friedman shot the spread with mods wearing brands such as Calvin Klein Collection (pictured), Jil Sander, Lacoste, Pucci, Michael Kors, Lacoste, and Ferragamo.

Looking for a little video buzz to get your weekend started? Check out this #FrontRowFilms segment with Of a Kind founders, Claire Mazur and Erica Cerulo.

Someone call Rosemary Ponzo! The Bryan Boy for Adrienne Landau collection is available for pre-order to be shipped on July 15th. Available in both mink and rex rabbit, the collection has a color palette ranging from deep shades of dewberry purple and shamrock green, to sapphire blue, soft lilac, China rose, poppy yellow, and vibrant red. Shirtless model wearing a fur bow tie not included.