Heidi Klum is giving the supermarket a chicover with her fashion collab with Lidl. Titled “Esmara by Heidi Klum: Heidi and the City,” the collection will be revealed at an international runway event during New York Fashion Week on September 7. To go along with the collection, the company commissioned renowned photographer Rankin to lens the #LETSWOW campaign.
“We are delighted to partner with Heidi Klum on this incredible fashion collection and offer it at all our stores. The #LETSWOW campaign celebrates having fun, while making high-end fashion attainable for anyone. Lidl is proud to apply these same principles to our entire range of goods every day. We deliver our customers the highest quality products at the lowest possible prices with excitement every week,” said Boudewijn Tiktak, chief commercial officer of Lidl US.
The collection, officially available September 21, features a range of pieces, including a leopard print blazer, delicate tops, bomber jackets, super-skinny jeans, romantic lace, and rock-style leather.
“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” said Klum in a press release. The collection is priced from $6.99 to $29.99 (with the leather style priced at $60), and will be available in 28 countries and over 10,000 Lidl stores.