Nicola Formichetti Reveals The Next Big Thing In Social Media

Arrive late to the Instagram train? Nicola Formichetti, who was an early adopter on the social media scene, covers the latest issue of AdWeek and tips us off to the next big thing. “At South by Southwest, the big topic was Meerkat and Periscope, which blew me away,” he tell them. “I got so excited. I was like, oh my God, how am I going to use these for what I’m doing? So I just started using them, and I like both—I love the spontaneousness of Meerkat and I love the logo, but I also love that with Periscope you can just install all your videos and people can see your old videos, almost like a diary. I cannot decide which one’s better yet.” For those that need to be schooled on this, Meerkat and Periscope are apps where you can where you post video content. Formichetti explains how we’ll likely be using this to cover fashion shows in the near future. “When I was at Mugler, before Diesel, it was a big thing when I livestreamed an entire fashion show, and now, of course, everyone does livestreaming. But with Meerkat or Periscope, every single person who is there can [have their own] reality show in a way. They can be livestreaming everything from different angles. I mean, if I want to go and see a concert, I can just follow all the fans there so I can see the concert from different angles. It’s mind-blowing.”