Esquire UK and Seventeen Magazine announced today that they will both be reducing their print runs — but it’s not all bad news. Neither publication is going exclusively digital just yet, and some of the new changes are quite exciting. In fact, despite printing less, it seems as though both brands are seeing print media as something special.
Esquire UK is switching things up pretty significantly by stepping up its luxury game. The magazine is reducing its output from monthly to bi-monthly beginning in February 2019. However Hearst sees this an an investment in its print run. The new issues will be bigger in size, with better quality paper, new sections, and new contributors. The cover price will be raised to £6.00 ($7.78 USD). Additionally, the publication will make a greater push into events, including a new series of boutique experiences titled Esquire Evenings. This will build on the brand’s other event series’ Esquire Townhouse (a four-day luxury experience), and Esquire Self-Made (a luxury entrepreneur summit).
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“The new look Esquire is a tightly focused, proudly niche, highly specialized product, made to the most exacting standards, for an audience of committed readers and consumers who demand only the best,” said EIC Alex Bilmes. “Esquire does not seek to be all things to all men. Instead it seeks to mean a great deal to a specific, extremely influential group of men, and women, — worldly, sophisticated, literate, affluent, urbane — with a genuine interest in living well.”
Meanwhile, Seventeen is going “digital first,” and will no longer be publishing bi-monthly editions. However the title will continue to produce“special stand-alone issues pegged to news events and key moments in readers’ lives.” WWD notes that the only print issue scheduled for next year is prom-themed.
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