Even Dead Pet Influencers Make WAY More Money Than You

by Charles Manning

You know who makes a ton of money? Pet influencers. Apparently, as much as $32,000 per post! This according to an email we recently received from someone at Journalistic.org (a website that definitely sounds like it is run by Russian misinformation bots) on behalf of OnBuy Pet Supplies, which supposedly took it upon itself to utilize Influencer Marketing Hub’s Instagram earnings calculator to figure out how much the platform’s most popular pets are getting paid for their sponsored posts.

According to their “findings,” adorable Pomeranian pup @jiffpom, with its 9.6 million followers, earns up to $32,045 per post, making it Instagram’s highest paid pet influencer. At least, theoretically. Influencers, pet or otherwise, are not exactly known for their transparency when it comes to money matters, so unless you are prepared to enter into negotiations with @jiffpom, there’s probably no way to know for sure. Could be a lot less, or maybe even a lot more since according to OnBuy Pet Supplies, 10% of consumers said they were likely to purchase a product promoted by a famous pet as opposed to one promoted by a celebrity. The company did not site a source for this particular statistic, so it could be complete nonsense, but it certainly feels right, doesn’t it?

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A post shared by jiffpom (@jiffpom) on

Another stat that feels right from this email: Grumpy Cat, who passed away in May of 2019, is still earning $9,100 per sponsored post. That’s a lot of money. How much do you think your endorsements from beyond the grave will be worth? Probably not $9,100.

Again, all of this information should be taken with many, many grains of salt. The internet is full of unsubstantiated statistics from deeply flawed and or completely made up studies and given that this particular information is coming from a company that sells pet supplies, its provenance seems suspect at best. Suspect, but FUN! Plus, they made this cute graphic, which is possibly all lies, but looks very official in a government-issued poster sort of way.

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1 comment

Jane doe February 19, 2025 - 12:14 PM

Once again, like I said before I don’t care about pet influencers or anything involving them, unlike some stupid dog or monkey or rabbit or dumb bird I’ll outlive them all while they’ll die unexpectedly young and the fact that I’ll outlive a bunch of animals is all I care about and that alone is better than money or animals or fame combined. Who needs fame and followers when I’ve got my safety my health, my happiness, my peace , people who
Love and care about me, and my brain is still healthy, even at 39 it’s still healthy and going strong with each passing year. Game and followers and money cannot do what any of those things I just mentioned, people need to take a step back and realize what kind of life they are living and get rid of it and let god change their life for the better, Pets and below us “ we don’t serve them, they serve us” otherwise people would be on a leash and collar guiding a blind dog instead of the other way around. Social media, what is this social media business anyway, an excuse to stay home and slowly kill yourself by surrounding yourself in stress with no way out except to feed yourself more stress and anxiety and feel more miserable, mother Angelica was right all along “ when you get away from god, you get away from commonsense” and it’s a shame these social media influencers don’t see the error of their ways, they’ve grown so attached to their own lives, they’re pushing the lives of those who love them away, they forget what it’s like to be human, to celebrate their child’s first steps, their first graduations their first birthday, their first vehicle their first home, these are things that don’t need to be recorded on some cellphone, these are things that are priceless moments between parents and child and for a cellphone to drive a wedge in between your friendship is just wrong on so many levels, cellphone’s and social media platforms are the root of all evil that’s in this world, the government needs to do away with it all and leave people with nowhere to run when they want to get on their social media accounts. Cellphones are good for many things, I browse the internet, watch movies, take pictures or even make phone calls to my loved ones to see how they are feeling or how they’re doing in life but that’s it, I under no circumstances will ever use my phone to do anything involving social media and that’s how it should be done for everyone that’s walking this world with a phone in their pockets

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