Editor’s Pick: Kérastase Ciment Thermique Blow Dry Primer

by The Daily Front Row

What: Kérastase Ciment Thermique Blow Dry Primer. A blow dry primer for weak, damaged, and over-processed hair.

Who: Founded in 1964 by scientists at L’Oréal Advanced Research, Kérastase is now the #1 professional haircare brand in the world, selling their luxurious products in over 37,000 salons in 65 countries. With the help of Kérastase’s unique hair diagnosis and prescriptive approach, hairdressers are able to understand the particular needs of all scalps and hair types. Kérastase also created the first ever-personalized professional treatment – fusio dose — which has become so popular that, today, a woman experiences a fusio dose treatment in a salon around the world every six seconds.

Kérastase is also committed to reducing our impact on the planet. All their products are produced in a carbon neutral and dry plant in Spain and the products used at the backbar of their partner salons are 100% recycled. They are developing products using recycled plastic and are committed to being 100% recycled by 2025.

Why: The benefits are major! You’ll see 85% less breakage from blow dry. The product nourishes the hair fiber, creates smooth hair, and illuminates shiny hair. Your hair will be healthier than ever!

Where: Kerastase.com

How much: $37

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