Los Angeles is home to a plethora of entrepreneurs looking to innovate and create something that will disrupt some industry. One of them is 23-year-old Gabe Adzich. This young entrepreneur has been getting noticed due to his innovative success in the realm of extended reality. It only took Gabe two years to found two startups, one of which is PRISM XR. This mixed-media company specializes in digital marketing that makes heavy use of extended reality, or XR for short. Essentially, Gabe has created PRISM XR to be an interactive content engine that brands and agencies can use for their marketing campaigns.
PRISM XR creates “extended reality” frameworks that can get deployed very quickly. PRISM XR’s digital marketing excels at scaling world class XR experiences for clients. Since XR may be a term you have never heard before, it will help to explain what it means and why it is important. To do this, you should have a basic understanding of what virtual reality and augmented reality are as well. XR is a term used when talking about extended reality. Essentially, it refers to all real-and-virtual environments. The “X” is meant to represent a variable for any special computing technologies, be they current or future. The “R” stands for reality, which, as mentioned before, could be a combination of both virtual and real.
The remarkable thing about XR is that it can be used in any environment, physical or digital. It blends the two together, allowing for a wide array of possibilities. Moving to AR, this technology acronym stands for “augmented reality” and is when content is overlaying a user’s real-world view. This is still considered to be an emerging technology, but it is quickly becoming used more by consumers, especially Gen Z. One popular example of AR in widespread use is the application of real-time Snapchat filters over peoples’ faces.
Shifting gears to VR, this acronym stands for “virtual reality” and is used to create simulated environments. You could think of the Oculus headset as being a way to immerse yourself into a VR environment. You experience total immersion within a digital environment, which differs drastically from staring at a screen that displays a digital environment in front of you. With VR, you can directly interact with the digital environment as if you were actually inside of it. Gabe has focused on XR due to the wide array of use-cases for a number of industries. Some of the things PRISM XR does for companies is create digital products, digital virtual worlds, make portals to new environments, develop branded face filters, and create novel games. Gabe is constantly pushing the limits of what is possible and is unveiling new use-cases for this remarkable technology. With XR, there virtually endless possibilities. To learn more information on Gabe Adzich and his entrepreneurial ventures, you can head over to his website.
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