YMI Jeans Is Changing the Denim Industry

by Tom White

Finding your perfect pair of jeans is challenging. Trying on and buying jeans is often one of the most difficult and dreaded shopping experiences. YMI Jeans wants to change that. Their size-inclusive, fashion-forward styles are designed to be loved by all women. YMI Jeans’ diverse range of fits and styles will make them your new go-to shop for denim. 

Founded in 2000 by David Vered and Michael Godigan, YMI Jeans has brought runway-quality styles to the mass market. The Downtown Los Angeles-based company focuses on providing affordable, high-quality denim. In 2012, YMI Jeans launched the Wannabettabutt collection, which dominated the denim market and became their flagship line. The success of the booty-lifting jeans led to the opening of the YMI showroom in New York City in 2014 and their e-commerce store in 2015. Today, the company offers size-inclusive styles that fit and flatter every body type.

From trendy styles to long-lasting classics, YMI Jeans has you covered. Their extensive range of denim is designed for every woman of every shape, size, and style. Basics like skinny, straight-leg, and flare-leg jeans and fun, trendy jean styles like cargos and Bermuda shorts are also available. A new Y2K-inspired collection is launching on October 18, following fall trends. YMI Jeans creates styles in sizes from 1-20 and lines like Curvy Fit, Hyperstretch, and Vintage Dream to provide even more options for fabric and fit. 

YMI Jeans is a modern brand in its range of sizes and mission for sustainability. As fashion leaders, YMI Jeans strives to be conscious of its environmental impact. Their sustainable line of jeans uses recycled fibers and plant-based fabrics to create the same high-quality garments with a reduced impact on the planet. The YMI Jeans sustainable line is made with REPREVE, the world’s leading brand of recycled performance fiber. YMI’s sustainable styles come in many styles and sizes, with affordable prices from $25-$45. 

YMI Jeans caters to customers wanting affordable, high-quality jeans. An entire section on their e-commerce site offers $25 jeans, an amazing deal for the quality and fit. There are nearly forty different styles available for only $25. YMI Jeans is committed to its cause to bring stylish jeans to every type of woman, including cost-conscious customers. This positive and authentic attitude forms the company’s core. YMI Jeans is all about making jeans every woman can feel confident and empowered wearing. 

Finding your perfect fit has always been challenging. What may have seemed impossible before is easy when you shop at YMI. Stylish denim that really fits is at your fingertips with YMI Jeans. Feel confident wearing your jeans with the right style, size, fabric, and fit. YMI Jeans has the right pair of jeans for everyone.

Presented by: Tom White

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