(NEW YORK) Prada is getting into the pastry biz with the majority acquisition of the iconic Pasticceria Marchesi in Milan. The bakery, which is located on Corso Magenta, has been serving up their beloved pastries, chocolate, and panettone since 1824. Patrizio Bertelli, the managing director of Prada SpA (and Muiccia Prada’s husband) lead the charge for the 80 percent acquisition of Angelo Marchesi Srl’, the pastry shop’s holding company.
This sweets-centric purchase continues Prada’s quest to invest in further developmental projects, both in Milan and internationally. To wit: the brand is currently financing the restoration of Galleria Vittorio Emanuele II, one of the oldest shopping malls in the world, in conjunction with Versace. Prada’s first-ever retail outpost opened in Galleria Vittorio Emanuele II in 1913.
Last year Prada attempted to acquire Cova Montenapoleone SpA, the holding company for CaffeeCova café, another luxe patisserie spot in Milan, but they lost the deal to LVMH. Also on the docket chez Prada: the label invested in the revamp of Milan’s Largo Isarco, working with Rem Koolhaas of OMA to turn seven historic buildings plus a brand new structure into an art complex to house one of Fondazione Prada’s locations.
Perhaps a sampling of Marchesi treats awaits at the next Prada and Miu Miu fashion shows…