One of the greatest and most important challenges of the pandemic was that it pushed humanity to find new ways to be beautiful in the world. Style, fashion, and all former beauty ideals essentially went out the window. Society was being asked to go inward. How does one connect while being in confinement?
Two New York mothers, Jessica Orbach, aka Lady Blaga, and Tzvia Rush, were overcome with the need to help out during these intensely difficult times. They had resources they wanted to share in the hopes that their efforts would give back and lift the heroic frontliners of COVID-19. Both women have extensive backgrounds in the fashion industry. Lady Blaga has worked as a DJ, influencer, blogger, and cosmetics model during NYFW. Tzvia heads the Rush Agency, which manages clients in social media and marketing. She also has experience with managing fashion showrooms and working in fashion PR. With six kids between them, all home on Zoom school, Jessica and Tzvia were determined to use their talents to serve the greater community. The most beauty was to be found in connection during a time entrenched in suffering and loss. In a few short weeks, during diaper changes and homework, these ladies created Eats & Beats. The goal was pure giveback, and it was a meaningful way to model helping out to their children. Nothing is more fashionable than helping and giving. One of Jessica’s driving motivations behind becoming a DJ at 38 following her divorce was specifically to be able to give back through music. A Zen Buddhist practitioner, she has devoted her life to serving others. Tzvia has this shared goal, making the two the perfect team.
As the seeds of Eats & Beats were planted, what ultimately grew was a never-seen-before virtual dance party that united 20 American hospitals nationwide. Hospital staff from New York, New Jersey, California, Florida, and Chicago danced together, connected, and enjoyed a much-needed break. The eclectic setlist spanned several decades, and each song was carefully selected to bring a certain vibe of joy, energy, and unity. “Eats” refers to the thousands of meals donated to the participants. Masks donated from Swag.com with the tagline “spread love, not germs” were a meaningful, fun touch. Feedback from the hospitals was overwhelming. A video clip of the event went viral. Eats & Beats was featured in US Weekly and on the news. It was clear the mission had to go on, and recently Eats & Beats did an event for a Middle Eastern orphanage. Distance shall never again divide us; this is one of the great gifts of the tech advances during quarantine. We might be physically separated, but our ability to overcome that is vast and limitless. We can always reach each other.
Eats & Beats plans on spreading its love anywhere it can and offers its services pro bono for nonprofits. It also offers private and corporate events, delivering uniquely tailored experiences to each client. Music and fashion are most beautiful and memorable when shared.
Presented by: DN News Desk