(NEW YORK) J.C. Penney is amping up its fine jewelry department. This month, the retail behemoth will debut The Bijoux Bar, a new jewelry section featuring 16 exclusive designer collections ranging from $30 to $395. The Bijoux Bar will be placed within the jewelry department, next to the high-traffic Sephora station, and comprise about 20 percent of the entire jewelry selection. Expect secondary lines from notables like Kara Ross, who designed 10021 Kara Ross for the Bar, and Kenneth Jay Lane, who will supply KJL by Kenneth Jay Lane. Additional jewelry collections on display will be Downtown by Lana from Lana Bramlette, Rodrigo-Bravo by Rodrigo Otazu, Telio by Doris Panos, Diego Massimo, and Dom by Dominique Cohen. The Bijoux Bar will be available at JCP.com starting on April 18 and in 650 JCP locations beginning April 28.
