GitiOnline is one of the most sought-after fashion stores when it comes to plus-size clothing. The brand has grown exponentially over the years from being a local store to a recognizable nationwide store. They have a large inventory of fashion clothing to specially cater to the needs of women looking for the latest styles. Giti began as a retail store in August 2003. It was a small retail branch in the Oaks mall in Gainesville, Florida. Gradually Giti became a source for most current fashion in Gainesville. However, it has grown a lot over the years and is now one of the largest e-commerce fashion brands serving the fashion needs of customers. Giti is based in Miami, Florida. The store that started with one to three orders per week is now receiving thousands of orders every week. Thanks to their huge collection of latest styles in fashion clothing and accessories, the brand is becoming increasingly popular among young adults. Giti is known for its fast shipping service and has the ability to ship large quantities relatively faster than other stores. This has made the store emerge as a major competitor to big fashion stores like Fashion Nova and Pretty Little Things.
Giti is focused on offering the best shopping experience to its loyal customers. They have an active team to constantly study the market to keep up with the latest fashion trends. With the rise in the number of plus-size orders, Giti upgraded their plus-size product range and even included a separate section for plus-size clothing in their online store. In fact, Giti is one of the largest plus-size retailers online. Moving their retail base entirely online was quite challenging for the brand but definitely proved rewarding. The brand reached new heights during the pandemic which was least expected considering the economic setback worldwide. Giti went from locally known to nationally known and is already on its way to becoming a leading fashion store globally.
Giti has an extensive reach across all social media platforms. During all these years, the brand has focused on strengthening its identity in the digital space. They have used social media platforms for their advertising campaigns through micro-influencers. Generally, micro-influencers have a wider reach among users of younger age groups which serves the advertising needs of Giti. The strong presence of the store on social media platforms like Facebook and Instagram allowed it to compete with renowned fashion stores like Pretty Little Things and Fashion Nova. Giti also has a YouTube Channel for providing styling and fashion tips for women. Presently, the brand is planning an expansion globally to reach more people. They want to be available for serving the fashion needs of women around the world. Giti is also planning to update its stock to bring more popular styles and the latest fashion for women.
Giti plans to become a one-stop online store selling a complete range of fashion clothes and accessories for women. The growth of the online store has been phenomenal over the years. The brand has started from nothing to now having over 30 employees working to serve the ever-growing customer base.
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