On September 8, 2024, Ukrainian couture designer FROLOV, delivered an unforgettable Spring 2025 NYFW presentation “Ivasyk.” This is the designer’s first showing during New York Fashion Week and was met with much praise. FROLOV’s designs are more than couture; they are a testament to resilience and creativity in the face of adversity. The collection celebrates and supports Ukrainian cultural heritage while introducing the world not only to traditional Ukrainian craftsmanship but cutting-edge technology and bold storytelling.
FROLOV partnered with The Lions, New York’s premier fashion agency, to bring his visionary collection to a New York audience. As the general partner, The Lions were instrumental in supporting FROLOV’s introduction to New York Fashion Week. “We felt it was important to showcase a Ukrainian designer during New York Fashion Week. After the founder of Ukrainian Fashion Week connected us with FROLOV, it was clear that this visionary designer renowned for his avant-garde approach and bold, modern aesthetic deserves to take center stage,” The Lions CEO Julia Kisla Taylor says. “FROLOV’s couture presentation is a testament to extraordinary fashion and groundbreaking design. It also embodies the resilience of Ukraine’s artistic community that continues to create and inspire even in the face of destruction.”
During the New York presentation, guests had the opportunity to support Ukrainian art and culture through the FROLOVHEART charity collection, which will be showcased and all proceeds of its sales, along with any donations, will be directed to The Ukrainian Museum’s SAFE program that supports vital art projects aimed at preserving and promoting Ukraine’s rich cultural traditions. Collected funds will be distributed to the NGO “The Museum is Open for Renovation,” which is dedicated to rescuing art from some of Ukraine’s most dangerous hotspots.
The Lions talent including Danielle Zinaich, Lameka Fox, and Ukrainian model Tanya Kizko, were a part of the presentation that took place at Academy Mansion. Make-up by Baltasar Gonzalez Pinel for M·A·C Cosmetics, and hair team is led by Zirka Place. Event Producer is The Fashionography. New York producer is Anastasiya Siro. Beverages supplied by Desolas mezcal, Copper Cane Quilt Chardonnay and Belle Glos Glasir Holt Chardonnay, Oddbird non-alcoholic wines and Boxed Water. Notable guests included Young Emperors, Danielle Bradbery, Larsen Thompson, Desiree Scholtz, Delaney Childs, Juliet Ivy and Nick Itkin.
About FROLOV:
FROLOV is a Ukrainian couture brand founded by Ivan Frolov, known for its distinctive blend of avant-garde design and meticulous craftsmanship. FROLOV’s collections are celebrated for their bold, modern aesthetic and commitment to cultural advocacy, making each piece not just a fashion statement, but a symbol of resilience and artistic expression.
About The Lions:
The Lions is dedicated to building iconic brands that inspire greatness and influence change. We combine strategic thinking with creative execution to help our clients reach their full potential. Through talent management, branding, PR, and creative services, we cultivate strong partnerships and deliver impactful campaigns. Our focus is on creating authentic connections between talent, brands, and their audiences. The Lions supports initiatives that blend fashion with meaningful causes, fostering partnerships that have a lasting impact on culture and society.
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