As an accomplished model who has done Hermes campaigns, shot for Vogue, appeared on Harper’s Bazaar and L’Offiel covers and modeled for Yves Saint Laurant and Sephora, Billy Arora has now announced shes launching a highly-exclusive fashion brand in collaboration with renowned writer and composer. The project was two years in the making, but its finally ready to be unveiled. In a statement on her Instagram account, the model expressed her excitement at finally achieving her lifelong dream and promised the project would be worth the wait. I am so excited (emo) about seeing this vision come to life, Billy said its been a passion project over the last two years, and It wait to share it with everyone this September. I hope this will make you feel something In the same post, Billy shared the inspiration behind the brand, adding, I wanted to create something that combines a lot of things that are special to me, including fashion, sustainability, and the expression of emotions through words. Billy is known for her dark and melancholic style that she shares through many of her modeling shots on Instagram, which is why her followers cant wait to see what kind of clothes will be released by the duo. With this venture, both have brought together their complementary talents from different industries to create something unique. . According to the internationally-renowned model, the upcoming fashion line will be very different from anything we seen in recent years. Billys goal is to change the fashion industry by giving people what they always wanted: a break from mediocrity. The model wants to celebrate individuality by producing limited-edition collections of clothing that allow everyone to express themselves through fashion. Centiments design will have a dark, emotional, and mysterious aura complemented by high-quality materials. The brand uses the finest, made-to-order organic cotton fleece for all products and guarantees ethical production. To reduce environmental impact, all tags and packaging for shipment are plastic-free and made from recycled materials. Billy has always advocated for the sustainable use of resources, and shes ready to walk the talk. Unlike many existing brands that serve eco-aesthetics or green-washed brand images, Billy strives to offer a modern line focusing on aesthetics and designs. Her mission is to create something distinctively unique from other fashion brands offering a holistic user experience and quality at the core. Billys followers and friends are eager to own their Centiments pieces.
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