Fashion and environmentalism don’t often go hand in hand. In fact, the fashion industry pumps 10% of the globe’s carbon emissions into the atmosphere yearly. This astonishing amount is enough to make the industry the second most polluting industry in the world. Environmental destruction doesn’t end with pollution, either. The equivalent of 50 billion plastic water bottles enter the ocean annually, due to the garment industry. Not only do these microfibers endanger aquatic life, but they enter the food stream and cannot be filtered out. This means that next time you’re enjoying a seafood dish, you could also be unwittingly consuming some tasty and nutritious plastic.
Beyond environmental concerns, fast fashion and the garment industry are often culpable for inhumane and exploitative labor conditions. The great harm caused by the industry leaves ethically-minded consumers wondering – are there any options for both aesthetic and sustainably made clothing? Enter Jaewoo Ahn. Ahn is a Georgetown student, entrepreneur, and creative force. But greatest of all, he is a man with a desire to revolutionize the fashion industry. In March of 2020, Ahn began a fashion line, known as SAIL, while juggling school full-time. SAIL sources organic, ethically made materials and partners with the Reef Life Foundation. Together with Reef Life Foundation, SAIL deploys a coral reef garden habitat through an emerging technology known as IntelliReefs. IntelliReefs are created through scientifically tested and researched nano-materials. The habitats provide critical homes for biodiverse life to thrive. Specifically, SAIL works to restore dying reefs around Sint Maarten post-Hurricane Irma. Unfortunately, the damage from the hurricane would take hundreds of years to restore naturally. IntelliReefs have the potential to fast-forward this process and restore life sooner. The ocean is home to nearly one million living beings. It was also a second home for Ahn who spent his formative years traveling down the shore. He cites these experiences as inspiration for wanting to give back to the natural environment. Before SAIL, Ahn displayed his proclivity for business in a venture known as OMNIWOAH.
Instagram @sail. You won’t want to miss their next clothing drop coming soon.
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