Saks Fifth Avenue is adding a new member to their exec team. Mark Briggs has been appointed as the storeâ€™s chief marketing officer. In this expanded position, the Harrods veteran will assume the responsibilities formerly held by Denise Incandela and Terron Schaefer, Saks’ previous CMO and chief creative officer, respectively.
Brace yourself for a great industry tale, if you don’t know this one already: Terron Schaefer’s got a big personality, some primetime airtime, and a plum gig as Saks Fifth Avenueâ€™s executive vice president and chief creative officer. But before he landed at one of Americaâ€™s biggest luxury retailers, the Brazilian-born fashion industry vet did stints at places like DDB, Macyâ€™s, Harrods, and Warner Bros. We sat down with the creative head honcho for a look back on his illustrious career.
BY PAIGE REDDINGER