Stella McCartney Heads To Scotland With Natalia Vodianova For Its Winter Ad Campaign

by Paige Reddinger


Stella McCartney has tapped Natalia Vodianova once again to be the face of the brand’s winter ad campaign. This will be the supermodel’s 8th campaign with Stella McCartney and the second time being shot by photographer Harley Weir for the luxury label’s campaign. Vodianova was also photographed by Weir for McCartney’s spring 2015 ad campaign, which was shot in Ibiza.

This time, the shoot’s exotic locale was Scotland, which was particularly meaningful for McCartney. “This is not the first time I have been drawn to Scotland,” said McCartney in a statement. “It is a place that I feel really close to. I was brought up there as a child and spent so much of my life there, then I got married there too. It is one of the most magical inspiring places on the planet and I just feel completely at home and at one with nature there. The collection, Natalia, the place, the mood, the team—it all felt very natural working there together, we had a lot of fun in Scotland.” The campaign features Vodianova holding the brand’s new Noma bag, which is a soft ruched eco alter Nappa sack cinched with a gold double-link chain. The campaign will be released in the September issues of title like Vogue, Harper’s Bazaar, ELLE, V, and Interview as well as international titles in the U.K., France, Italy, Spain, Russia, Japan, China, and the Middle East.

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