In the ever-evolving landscape of luxury fashion, few brands manage to strike the perfect balance between heritage and innovation quite like PENCE 1979. Rooted in Italian craftsmanship, the brand has built its identity on timeless tailoring, sustainable innovation, and a deep respect for tradition. As it expands its global footprint, PENCE 1979 remains committed to quality, authenticity, and contemporary relevance.
Founded in 1979, PENCE has long been a pioneer in the dyed fabrics industry, crafting garments that honor Italian sartorial heritage while embracing modernity. The name itself, a play on the Italian word for the darts that give trousers their signature shape, speaks to the brand’s dedication to precision tailoring. Denim and trousers remain at the heart of its collections, but the label has evolved into a full-fledged luxury fashion house offering a total look for the modern consumer.
In an industry that is increasingly prioritizing environmental consciousness, PENCE 1979 leads by example with its “Reuse, Rebuild, RePence” initiative. This project is more than just a sustainability effort—it’s a call to action for the entire fashion ecosystem. By reimagining “sleeping” products and breathing new life into archival pieces, the brand underscores its commitment to responsible design. PENCE 1979 isn’t just talking about sustainability; it’s making tangible changes to shape a more responsible future.
Craftsmanship is the soul of PENCE 1979, and each piece is a testament to the brand’s unwavering dedication to quality. “Describing the creation process of a PENCE 1979 piece is almost reductive—it’s an intuitive journey rooted in creativity,” Marco Tiburzi, the CEO of Pence, explains. From drawing inspiration from its archives to innovating with new textiles and techniques, PENCE 1979 continuously refines its approach to offer garments that embody timeless elegance and contemporary versatility.
(courtesy: Alberto Zanetti)
While trousers remain a cornerstone of PENCE 1979’s identity, fabric innovation continues to drive its collections forward. The brand seamlessly blends materials from formalwear with modern tailoring, creating a distinct aesthetic that resonates with its global clientele. Leather, a key element in its collections, is reinterpreted through sustainable practices, proving that luxury and responsibility can go hand in hand.
PENCE 1979 isn’t just about fashion—it’s about lifestyle. Its collections cater to individuals who lead fast-paced lives filled with travel, work, and leisure. Designed for versatility, these garments transition effortlessly from day to night, embodying a refined yet functional sensibility. “Our designs reflect a broader lifestyle concept, not just an aesthetic,” Tiburzi notes. “We create pieces that adapt to modern needs while maintaining a strong sense of identity and style.”
As PENCE 1979 expands its international presence, the brand has set its sights on the U.S. market while strengthening its European and Eastern footholds. With successful pop-up stores in Rinascente and a flagship store planned for Milan in 2025, the brand is poised for its next phase of growth. Looking ahead, PENCE 1979 is also exploring collaborations beyond the fashion realm, forging partnerships with like-minded visionaries to further its bold identity.
What’s next for the brand? Expect a refined blend of heritage and innovation—chunky knits crafted from natural fibers, leather with cutting-edge treatments, and military- inspired materials reimagined for contemporary wardrobes. The brand remains dedicated to authenticity, a value that sets it apart in an increasingly crowded luxury market.
Presented by: APG
