Makeover Alert! Resort Brand Calypso St. Barth Is Back With A New Guise

by Freya Drohan

It’s Calypso St. Barth, 2.0. The resort lifestyle brand is back, relaunching today as a direct-to-consumer business model, with a chic new lookbook to go alongside it.

Now under president M. Oliver Regan and Solera, the creative leadership behind sustainable surf lifestyle brand ANSEA, the New York City-based brand founded in 1992 with a nod to the island to global travel and the spirit of St. Barth is preparing for a whole new chapter. In a release, Regan said that the brand looked back at its heritage in order to determine a purpose-driven path forward. Sustainability is also front of mind, with

Fittingly, the first collection, releasing this month, is a love letter to the origins of the brand, albeit with its eyes firmly focused on the future. Reminiscent of some of the brand’s greatest hits, it’s French boho-meets-vacation ready staples that stand the test of time. In other words: embroidered dresses and more packable pieces in cotton-silk voile, linen, poplin, silk chiffon and charmeuse. The collections will also incorporate organic cotton and regenerated nylon or deadstock materials for sustainable swimwear, furthering its commitment to a new, conscious era.

In addition to direct to consumer, Calypso St. Barth will partner with strategic boutique retail destinations, beginning with a pop-up at Tenet in East Hampton and Southampton this month. Prices for the covetable new offering range from $125 – $625. Happy shopping!

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1 comment

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William August 5, 2021 - 8:32 AM

CALYPSO ST BARTH DOES NOT PAY ITS VENDORS. We did all the retouching and color for their campaign images and they have refused to pay us and have stopped answering our emails. They are owned by a private equity corporation called Solera Capital and they refuse to pay individual artists who do the work for them. I’m happy to speak with anybody interested in the story. I know all the other vendors they refuse to pay, like the factory in NY they are claiming to work with “ethically” but have not paid any of their invoices.

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