In the post-COVID world, people are back to the salons to freshen up their look and get styled for events. Salons are now more technically advanced, and the environment is quite precautionary due to COVID restrictions. As COVID shed light on the importance of self-care, the world of skin and hair care also gained a lot of attention. Many realized that a trip to the salon was something we all may have taken for granted. Clients of today are more concerned about cleanliness and safety than immediate results. They are also more aware of the importance of natural and intrinsic beauty. What people want is to keep their skin healthy, fresh, and clean rather than dazzling and well-made using chemical products and artificial processes. COVID re-focused the client’s desire for beauty, while maintaining safe and chemical-free products to get their desired results. Many beauty brands have evolved to meet the new and dire requirements of the post COVID world and started investing in the manufacturing of sanitizers and cleaning agents.
Digitalization of the Beauty Empire
One of the major evolutions seen in the post-COVID business trend is rapid digitalization. There is a direct access point between the customer and services with minimal human involvement. Brand websites, social media platforms, and e-markets are becoming increasingly popular. Moreover, DIY products, their usage, and video manuals are being uploaded on platforms to assist clients remotely via the web.
The New Era of DIY Products
Instead of going to salons for facials and hair treatments, people are investing in products that provide them the same level of pampering and results as the salons. L’ANZA’s professional skincare products are used by many salons worldwide. Moreover, there is no complex science behind the making of these products. L’ANZA products give salon-like results, naturally.
We Evolve
L’ANZA’s brand is an effortless fusion of nature and science. In addition to haircare products, L’ANZA has also started its own line of personal protective equipment that is specific to the needs of the beauty world. This aim is to ensure that people can pay attention to self-care and continue their lives as normal as they can while being responsible for the well-being of themselves and others, particularly the stylist and client.
L’ANZA Stylist
L’ANZA has a team of highly skilled professional stylists with ample experience to assist you to achieve your hair dream. You can look up a L’ANZA stylist closest to you and get the treatment you need within the safety of your locality; all while being protected.
The B.I.G Impact
L’ANZA loves to assist and work with passionate professionals who are thirsty for hair care creativity. The post-COVID world requires professionals to pick up new tools and maintain distance from the client and perform their magic while abiding by the COVID restrictions. This can get tricky; therefore, we are educating people on the latest technology and beauty secrets so they can continue to excel in their art of styling. The COVID-dust has not yet settled. The need for speed has never been greater and the world of beauty is growing and changing like never before. At L’ANZA, they are matching the pace of the advancing beauty empire and will continue to do so. We wish L’ANZA the best of luck on all their future endeavors, in beauty and beyond!
Presented by: Ascend Agency
