With over 25 years of unmatched experience in entertainment marketing, Entertainment Marketing Group (EMG) has established itself as an industry leader known for its creative and comprehensive marketing campaigns. Led by Phil Alexander, the companys CEO, EMG operates seamlessly across 7+ key entertainment verticals like movies, TV shows, music, publishing, gaming, and more. Recognized in particular for kids; marketing excellence, EMG has collaborated with the virtual whos who; of leaders in childrens entertainment, including Disney, DreamWorks, Nickelodeon, E-One/Hasbro, and more. One of EMGs most visible achievements was the creation of two acclaimed nationwide campaigns: unique entertainment marketing activations in National Parks to promote kids content and similar events at National Pumpkin Patches. These creative programs deliver meaningful exposure for EMGs clients while encouraging family entertainment and engagement.
Yet EMGs work extends far beyond just childrens entertainment. The company has longstanding relationships with all the major Hollywood studios to promote theatrical releases. On the music front, EMG works closely with leading labels such as Atlantic, Warner, and Sony to develop innovative album campaigns. EMGs strategies in this sphere have been instrumental in driving record sales and amplifying artist visibility, demonstrating their understanding of the nuances of music marketing. A key ingredient to EMGs success has been its international perspective, with team members from across the Americas and Europe. This global viewpoint allows EMG to approach entertainment marketing in creative new ways compared to traditional domestic agencies. It also allows them to design marketing programs that resonate globally, ensuring client messages reach and engage diverse audiences. At the same time, EMG distinguishes itself via its robust in-house capabilities spanning creativity, production, strategy, and insights. Rather than taking a one-size-fits-all approach, EMG prides itself on collaborating closely with each client to understand objectives and devise fully customized marketing solutions. While a campaign may involve tried-and-true tactics like radio promotions or retail activations, EMG always strives to deliver something fresh and unique tailored to each brand.
The National Radio Promotion Network is a critical component of EMGs success. They have promoted over 3,000 books and forged strong relationships with major radio stations and national radio program distributors. EMGs podcast network fosters a variety of books through author interviews, reviews, and giveaways. In its quest to continuously evolve, EMG services include gaming promotions, show integrations, and digital advertising, including podcasts and social media. Their retail collaborations enable them to organize events, sweepstakes, and product launches nationally and internationally. A very successful example in this sense was the Walmart parking lot tour they did all over the country for the beloved brand Peppa Pig called Peppa Fair. Toys sales for E/One Hasbro spiked after the national event. They also implemented a similar experiential program with Lionsgate, in Lucky Strike Bowling Allies for the release of Nicholas Cage and Pedro Pascals movie The Unbearable Weight of Massive Talent. EMGs vast service range covers theatrical releases, streaming services, television programs, and record labels across multiple genres. Their engagement with book publishers, gaming companies, home electronics, and toy manufacturers further illustrates their comprehensive understanding of different entertainment facets. EMGs social responsibility efforts, such as programs with PBS and the Insight Daily Radio (IDR) initiative, highlight their commitment to community enrichment. IDR, in particular, serves as a unique platform for promoting diverse brands on public and commercial radio stations. EMGs journey in the entertainment marketing sector is marked by innovation, adaptability, and a deep understanding of diverse audience needs. Their ability to craft compelling entertainment marketing excellence and distinction sets them apart in a constantly evolving industry. As EMG looks to the future, its commitment to pushing the boundaries of traditional marketing and exploring new avenues of audience engagement positions it as a leader in entertainment marketing. Their legacy lies in the campaigns theyve created and how theyve consistently shaped how entertainment is experienced and enjoyed globally.
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