Chic Report

Equinox Made Them Do It

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You may have heard of the latest campaign for Equinox (the unofficial gym of fashionettes if there ever was one) that’s stirring up the pot due to a little bum shown. Shot by Robert Wyatt and styled by Simon Robins, the “Equinox Made Me To Do It” tagline is meant to connect the cause and effect of a workout there. The campaign comes with a sexy short vid sure to get you inspired and motivated for Wil Ashley‘s spin class. NSFW if a little bum will get your bum in trouble…

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