On Thursday of last week, Sandra Choi, the diminutive and uber-stylish creative director of Jimmy Choo arrived stateside for her first public appearance in New York since becoming the brand’s sole creative director. Choi may have gotten here as the niece of Mr. Jimmy Choo, but she’s worked her way up from intern to the brand’s head design honcho through hard work and vision. Just how hard does she work? Choi was in town from London for a 48-hour whirlwind that included a private Vogue luncheon, a personal appearance at Bergdorf’s, and a big bash at No.8 to ring in the new cruise collection. Up next? She’s jetting back to London, then she’s off to Milan, followed by Singapore. Did we mention she has a three-year-old and a newborn baby? We caught up with the powerhouse designer to see how she gets it all done.
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