Yesterday, Kellwood announced its acquisition of Rebecca Taylor, the 15-year-old fashion brand founded by the eponymous designer and her business partner, Elizabeth Bugdaycay. Both will stay with the company, and although financial terms of the deal were not disclosed, Kellwood’s president and CEO Michael Kramer plans to focus first on building new freestanding stores in addition to developing a stronger, more effective online presence and growing wholesale accounts. Sources identify Rebecca Taylor’s volume in the $45 million range, which makes it a similar size to that of Vince when it was acquired by Kellwood in September 2006.
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