Christos Garkinos, the founder of Covet by Christos (CBC), a premier live-streaming luxury shopping network, @CovetByChristos on Instagram, has elevated the online fashion world once again. Garkinos partnered with renowned New York designer Sergio Hudson for the Spring/Summer ‘25 New York Fashion Week, marking an innovative step in fashion retail.
Since its inception, his channel has grown a community of loyal viewers. He found that Instagram Live was a way to connect with his customers on a personal level by answering comments and viewing in real time. Christos has hosted over 3,000 guests on his show, featuring the finest selection of new and pre-loved designer brands and high-end products. His latest collaboration with Sergio Hudson, gave this community exclusive access to preorder Hudson’s latest collection from straight off the runway to reality.
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Hudson’s highly anticipated fashion show on September 7th at NeueHouse began with a cocktail hour hosted by Woodford Reserve and welcomed guests such as Abby Phillip, Adot Gak, Aïsatta Diallo, Amiraa Vee, Bernard James, Bibhu Mohapatra, Blake Newby, BMajor, Candace Marie, Charlene Truong, Charles Harbison, Crystal Carson, Crystal Dunn, Crystal McRary, Cyrus Veyssi, Danielle Pinnock, Deja Kelly, DeWanda Wise, Eva Gutowski, Fern Mallis, Immanuel Quickley, Infinity Song, Jackie Aina, Jenee’ Naylor, Joy Reid, June Ambrose, Karen Blanchard, Kysre Gondrezick, Lexi Wood, Malika Andrews, Maxwell Osborne, Monet McMichael, Muni Long, Nava Rose, Nialah Edari, Paula Knight, Samantha Angelo, Saskia Wotton, Satchel Lee, Sommyyah Awan, Sophia Culpo, Sunny Hostin, Tanner Adell, Telsha Anderson-Boone, Tika Sumpter, Yuyan Shi, Zerina Akers, and more.
While Sergio Hudson has previously only focused on women’s wear, his new collection also offered styles for men. This exciting development gave all the CBC viewers something to love on the pre-order shopping live on September 9th. Christos hosted the live show with Sergio as his guest to talk about the details of his new collection.
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“By bridging the gap between the runway and consumers worldwide, we’re offering an unparalleled experience that brings the magic of Fashion Week directly to our viewers,” said Garkinos.
This partnership sets a new standard in the fashion world, blending the glamour of New York Fashion Week with interactive retail. By providing insider access and an innovative shopping experience, Garkinos continues to push the boundaries of traditional fashion, making high-end fashion more accessible to audiences around the globe.
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