Entrepreneur and motivational speaker 19 Keys is nothing short of a phenomenon. Having set out on a mission to end poverty and inequality through financial education, he is deemed as one of the thought leaders of his generation. One of 19 Keys’ biggest focuses is helping people through challenges. He has excellent insight on how to overcome the challenges of COVID-19 from a business aspect, and it begins with changing the way you think.
At the moment, we can classify society into two categories: pre-COVID and post-COVID. A good place to start is determining what did and did not work from a business standpoint before the pandemic. The challenge is to adapt both aspects to a post-COVID world. Do the strategies that worked before the pandemic need to be modified? If yes, how? As for the things that didn’t work in a pre-pandemic setting, this is an excellent opportunity to come up with new solutions.
“Make sure these solutions are dynamic so they can be modified as we ease out of the pandemic,” says 19 Keys. This dynamic planning is one of the most important things a business can utilize as it overcomes the economic impacts of COVID-19. The next step is to exhibit resilient leadership. This applies from a one-man/woman business all the way up to giant multinational corporations. You have to take the helm and lead your company and employees through this difficult situation. This calls for empathy, compassion, putting yourself in the shoes of others, and helping your employees balance their work and personal lives. Putting the company first will require skills, and good employees make a good company. At the same time, if an employee is affected by the pandemic situation to the point that their performance is suffering, it creates a unique challenge. Offer this person assistance and evaluate the situation from there, do not make an irrational decision. Finally, acknowledge that the pandemic is, in fact, a “black swan” event and implement long-term thinking. Determine how your company will respond to the pandemic and what needs to be done to recover. As 19 Keys is also a motivational speaker, his last piece of advice is to prepare your company to thrive once the “new normal” is in place. Think of the brighter days ahead, and you will be able to overcome the challenges of this life-altering event.
Presented by: DN News Desk