Chic Report

Henrik Lundqvist Designs Some Skivvies

By  |  0 Comments

We’ve been spotting hunky Ranger Henrik Lundqvist at fashion events for years, so we knew it was just a matter of time before he’d break into the biz somehow. He’s paired up with his old friend Alexander Palmgren on a line of his very own underwear for Bread & Boxers. “My main focus is still hockey, but I’d still like to do other things,” he recently told us. “What I love about the brand is the quality, you can feel it. When it comes to fashion, that’s more important than the actual tag. When I get a suit, it’s how it feels. This isn’t about big logos.” The NHL hockey superstar appears on the box, and he’s got plans to continue working the Swedish company in a larger capacity. Any qualms about seeing his bod on a box of undies? “I don’t really have the body for it,” he explains. (Note: We do not agree.) “I’m not ripped like a muscle man, but this brand isn’t trying too hard. We’re more relaxed. We don’t want to come across as trying too hard.” We think they did it just right. 

Sign up for our daily newsletter

Given email address is already subscribed, Thank You!
Oops. Something went wrong. Please try again later.
Please provide a valid email address.
Thank you, your sign-up request was successful! Please check your e-mail inbox.
Please complete the CAPTCHA.
Please fill in the required fields.